by Denise
Harrison
Page 3
Q: What is your dream sale?
A: A dream sale would be to outfit every single sales person within a multinational company with their own personal projector. Or to outfit every single classroom at a major university (like the University of Michigan) with a projector.
Q: What do you want most for your company?
A: Identity. The current growth and expansion of the industry has begun to position the projector as a commodity. I want Lightware to stand out from the rest. To be identified as a unique company that creates and delivers value. To be known as a manufacturer with distinct products.
Q: (Optional: for-fun question): What is a little-known fact about you or your company?
A:
Although
small in stature, Lightware has perhaps been the most significant influencer
of the direction of the projector industry. First under 10 lbs. First
under 5 lbs. First under $1500. First to sell direct to end-users. Lightware
is much like the princess and the pea. We may be smaller and at times
look as though we are several layers under, but the industry feels us
everyday. Pays attention to us everyday. And often takes significant
steps to replicate what we do.
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