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Reading: There are a few other things that are must-reads in the ProAV market. They are (again, in no specific order):
· Angles of View: www.da-lite.com
· Presentation Master: www.presentationmaster.com (the publisher of KNews and this column)
· ICIA's Membership Newsletter: www.icia.org

Other Associations: Besides ICIA, there are a few other ProAV associations that are targeted at specific niches of the market. Check out these sites if you are interested in those specific niches:
· NSCA (systems integration): www.nsca.org
· CEDIA (home theater): www.cedia.org
· NAB (broadcast and digital video): www.nab.org
· CES (consumer electronics): www.ces.org
· Telecom (videoconferencing): www.telecom.org

Finally, as you can imagine, this is not the ultimate guide, by any means, for a newbie in the ProAV market. But, it's a start.

Welcome to the ProAV market!

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Gary Kayye is Principal of Kayye Consulting a firm that specializes in providing marketing consulting, telephony integration and training development to the professional audiovisual industry. He spent 12 years at Extron and AMX as VP of Sales and Marketing before founding his own firm. He can be reached at www.kayye.com or via e-mail at gkayye@kayye.com. He is also the chairman of the ICIA PETC and a member of the ICIA Board of Governors.

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