Whose bed have
your boots been under?
By: Max Kopsho
"Max and I have had the pleasure of working together on developing InFocus'
Dealer Certification program. He's got great insight into the world of
IT and how it will affect the our world [AV]. He does a great job of pointing
out the opportunity in an IT/AV marriage."
-- Gary Kayye, CTS
Look
out Jerry Springer! Here comes a love triangle for the ages. No, Bubba
and his Queen of the Doublewide aren't baring their pathetic souls on
national television. There are no chairs being thrown across a television
studio stage in a fit of jealous rage. There are, however, tens of thousands,
maybe hundreds of thousands, of individual careers hanging in the balance
of this selfish love affair. This controversial relationship has kept
the attention of countless viewers for decades now. Most of these viewers'
very livelihoods are hanging in the balance of this delicate situation.
This is the love triangle of the technologies and market segments for
Audio Visual, Telecom, and Information Technology.
Let's look
at this "relationship" together from a counseling point of
view. We are not concerned with who started cheating. All we want to
do is find the best solution for all parties involved.
AV and Telecom have been in a long-term, happy relationship. The fact
that they are different from each other truly represents the fact that
opposites attract and compliment each other. For example,
some projector manufacturers estimate that the penetration into the
available market is at seven percent. Some Telecom (videoconferencing)
manufacturers estimate the same penetration into that market as well.
Another interesting thing is that these same manufacturers estimate
the overlap at being less than one percent. At the onset of this relationship
and well into it, both have found everything they need in each other.
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