by Denise Harrison

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Gerry Remers

Title:
President and COO

Company:
Christie Digital Systems

Company description:
Christie Digital Systems, Inc. is a world leader in high-performance projection solutions for cinema, control rooms, rental staging, 3-D, immersive environments, meeting rooms, conference rooms and fixed installation environments.

Location:
Kitchener, Ontario

Q: What do you believe were the biggest changes in the industry in the last five years? How did they change things and what impact did those changes have?

A: On the supply side, we've seen a tsunami of lower priced, high quality products come to market. Some reasons?

1) Advent of new digital technologies like DLP and D-ILA. The decline of CRT technology and also of amorphous silicon technology for applications at the very high and low ends of the brightness and resolution spectrum. Analog is dead. Long live digital!

2) Miniaturization and cost reduction primarily for DLP-based products driving up utility for the professional user. Who says size matters?

3) The introduction of HDTV/DTV standards, and increasing demand for Home Theater.

The overall impact is that more people are willing to use projectors. The technology is markedly better than 5 years ago -- brighter, higher quality images and machines that set themselves up.... plug and play.

On the channel side, the increasing consolidation of the channels to market is a major change that reflects fewer "traditional" AV dealers willing to compete with large players.

Q: What is the state of the market now? What are the propelling forces and what are the barriers to growth?

A: The market is in turmoil. Too many suppliers vying for the end user's buck. The bottom line will be continuing shake-outs in the industry -- both at the supplier and at the channel level. The "propelling" forces are greed and avarice. There are no barriers to growth -- the industry has proven that it can overcome all barriers over time.

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