After last week's column, I had a record number of e-mail follow-up. It was really cool to see that people are reading KNews and listening to what I have to say - agree or not. Out of all the responses I got, three were questioning my theory about the so-called potential recession having no impact on the AV economy, yet.

I thought about not even bothering to write a follow-up, as there were over 150 positive responses. But, one trend among the three emerged that I feel is important to note: Coincidence or not, all three were from AV rental/staging companies.

Well, I was once told by a friend of mine, who works for one of the USA's largest staging firms, that if you really want to test something out (he was referring to a product in this case) send it to a rental/staging company. Well, if that theory holds true for the impact of the economy on AV, maybe there is something to consider.

So, I did some research.

After talking with many of my of my friends at rental/staging companies over the past three days, I have concluded that I am, apparently, still on target. I stand behind the theory that the supposed slow-down has not, yet impacted the AV market and may not at all.

But, then again, I could be wrong.

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Gary Kayye is Principal of Kayye Consulting a firm that specializes in providing marketing consulting, telephony integration and training development to the professional audiovisual industry. He spent 12 years at Extron and AMX as VP of Sales and Marketing before founding his own firm. He can be reached at www.kayye.com or via e-mail at gkayye@kayye.com.

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