March 8, 2001
Captivate
Network Enlivens Elevator Rides
Chicago, Illinois.
by Denise Harrison
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Designer/Installer/Operator:
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Click
photo for larger view.
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Click
photo for larger view.
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I would ask why no one thought of it sooner -- no doubt someone did. But now someone has gotten it off the ground, so to speak. Westford, Massachusetts-based Captivate Network installed flat-panel screens in some of Chicago's most prestigious office buildings, making the high-rise ride a far more entertaining experience.
Captivate Network,
Inc.is a digital media company that delivers content and advertising via
wireless technology to elevators. Riders gets to see breaking news, market
updates, sports updates, traffic, weather and other information. Chicago
office towers include the Sears Tower, Aon Center and Two North Riverside
Drive.
Captivate works with Cisco, NEC and Microsoft to design the system. More
than 150 towers
have been installed in New
York City, Houston, Dallas, Chicago, Boston, Los Angeles and San Francisco
and 450 more (maybe even more by now) are under contract across the country
with real estate
partners such as Blackstone Real Estate Advisors, L.P.,
Boston Properties, Crescent Real Estate Equities Company,
Equity Office Properties Trust , Reckson
Associates Realty Corp., Jack Resnick & Sons, Inc., Shorenstein
Company, L.P., TrizecHahn Office Properties, and Vornado Realty
Trust. When the network is fully deployed, Captivate
will reach 3-4 million people everyday.
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