Has the Shoot-Out
Run of out Bullets?
Follow-Up 5/3: NEC Technologies Cites Evolution of Industry.
by Denise Harrison, Producer
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Bob Hana, vice president
and general manager of Visual Systems at NEC Technologies says the industry
is evolving and the Projection Shoot-Out no longer helps them get their
messages to the marketplace.
"It's been a topic of conversation for several years," he
explains. "We observed, as have others, that the industry and purchasing
drivers have been evolving. We went through due dilligence of examining
our product lines and, as we formulated our Solutions With Vision, it
became more apparent we needed to find venues that spoke to our strategy
and messages that we needed to get out to the marketplace.
"The changes include how products
go to market, the types of resellers and integrators taking those products
to market and the products themselves beginning to diversify and address
different segments. The world is more complicated than it was."
As most of those interviewed by PresentationMaster.com, Hana emphasizes
his commitment to the ICIA and to the INFOCOMM convention. He says most
of what they need to communicate can best be done at the booth on the
showfloor.
"The booth gives us a chance to show our people, services and new
technologies that can't be properly displayed in the currect Shoot-Out
format. It also gives us a chance to talk to the customers. The industry
itself is becoming much more about marketing. While technology is part
of that marketing mix, there are many more elements going into the success
for building and selling and marketing projection and presentation products.
It's not simply a technology element any longer, as everyone has observed.
"Now that the technology has shifted and everyone has basic common
denominators, you need a showcase that addresses the shifts. Focus,
brightness and such are basic common denominators. The newer technologies
such as off-axis keystoning, Eco-Modes and others can't be displayed
in that venue. What is done in that showroom and the shifts in technology
need to match up."
He says he's participated in discussions of the status of the association
and the Shoot-Out. "Those kinds of dicsussions will continue and
I'm going to contribute to move the direction that best benefits the
membership."
Click here for a statement given exclusively
to PresentationMaster.com from ICIA Executive Director Randal A. Lemke,
Ph.D.
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