We work and play in the ultimate image industry. Vibrant colors and bigger-than-life graphics appear in magazines, on web sites . . . on the big screen. The AV industry brings us a kaleidoscope of visual communications to captivate our minds and the minds of our customers every day.

Integrators Need to Create Visual Impact

But what efforts are integrators putting forth to create a visual impact in their local marketplace? How do potential customers react to your ads in the local paper or magazine? What impact does your web site have on visitors? Did your mailer catch someone's attention?

Be seen. Be heard. Be talked about. The motto of our sister company, Avenida Marketing (www.avenidamarketing.com), should be taken to heart by all integrators in our industry. From business cards to your showroom, your company's image should be recognized, remembered and sought after.

Unfortunately, many integrators forget the importance of developing a visual identity in their market. Handing out a black and white business card and a manufacturer's brochure does not create a "professional or market-leading" image to potential customers. Remember that many clients base their purchasing decision on a company's presentation and appearance. They are very aware of your visual communications and pay close attention to storefront displays, company literature, web designs, ad designs . . . and yes, even the look of your business card.

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