Most of the stars, creatives and fans who swarmed Hollywood Sunday night passed the corner of Hollywood Blvd. and Highland Ave. and it’s likely that more than celebrities caught their eyes. Wrapped around the building at that very corner of the Hollywood & Highland entertainment and retail complex is a huge 85-foot by 6-foot LED sign that at any given moment is displaying video, graphics -- a wide variety of multimedia content.
The Zipper Screen, as insiders call it, is made up of four LED screens by Barco and content is created in After Effects, compressed in Cleaner 5 then brought into Scala InfoChannel software for playback and scheduling. The sign has five 5 LEDs per pixel, and a total of 131,328 pixels, making a total of 656,640 LEDs -- an extremely bright and high-resolution sign.
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"The screens were part of what we call around here the ‘New Media Initiative," explains Rey Howard, director of content for Hollywood & Highland. "Our intent was to elevate the center from a typical center to something more closely tied to the entertainment business."
Howard worked with Stuart Lyne of Octavian Creative Inc. and Robert Fleming of Invariance LLC to find something dramatic for the famous street corner.
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