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Colors Cause Emotional Responses. See Figure 4.40 below for a chart on colors and emotions associated with them.
Know the Audience's Preferences. What type of audience will you have? Serious investors, participants in a training class, board members, company employees, customers? For example, if you are doing a two-day training class, you may wish to have several backgrounds that look light and energizing. Ifyou are speaking to board members, you may wish to cut the graphics down and just show the information they need to know. If you are talking to company employees, then you want to present the company image so that everyone can identify with it.
Identify the Presentation's Objective. What is your objective? To motivate, to update, to present good and bad news, to sell? A motivational speech will have a different background than a speech to cancer patients about their disease. A caring physician is not going to have a background with smiling faces and dancing figures when telling patients about their disease. A simple light-colored background is appropriate.
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In this chapter you read how important it is to have a readable, appropriate background. And you saw that one background look is not enough. To enable the presenters and creators of presentations to save time and energy, companies need a set of background looks that they can use. Your first step is to choose the color and look of the first background, then to create other slides to go with that look. We guarantee you that your company's presentations will take on another level of professionalism if your corporate blueprint includes presentation formats and ten to twenty different slide designs. What's even more important, your presenters will be able to interact more effectively with the audience and deliver the message.
In case you missed it, here's Chapter 1, here's Chapter 2, and here's Chapter 3. If you'd like to read the entire book, Point, Click & Wow! A Quick Guide to Brilliant Laptop Presentations by Claudyne Wilder and Jennifer Rotondo,If you'd like to read the entire book, Point, Click&Wow! A Quick Guide to Brilliant Laptop Presentations by Claudyne Wilder and Jennifer Rotondo, Claudyne offers it free when you purchase her CD: Slides That Win showing over 200 before and after PowerPoint slide examples (put in promotional code: pmaster). Find out more at wilderpresentations.com.
Claudyne Wilder is a recognized authority on the art of presentations. She has lectured at and consulted for many top corporations, including Gillette, Fidelity Investments, and Mercury Computer Systems. She's an acclaimed speaker, coach, published author of several books on presenting (Point, Click & Wow! A Quick Guide to Brilliant Laptop Presentations) and co-creator of the CD on visual design called Slides That Win: Your Roadmap to Success. Claudyne founded Wilder Presentations in 1984. She teaches her two day Winning Presentations Seminar to help people speak with confidence, capture the key messages needed to persuade the audience and turn their boring data slide presentations into a sales tool. She also does a three week tele-seminar to help people create slides that persuade. Reach her at claudyne@wilderpresentations.com, visit her Web site at wilderpresentations.com or call 617 524-7172.
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