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Figure 5.9 (below) is the "before" slide of Intellivoice's original main menu. They used a standard textured background from PowerPoint and only listed the topics to be discussed in the presentation.
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| Fig. 5.9 |
Figures 5.10 through 5.14 show how we customized and made this presentation interactive. This presentation is used by their salespeople to discuss the company's new concept. The presentation is divided into eight sections. When the salesperson begins, he or she can click on one of the topics and go directly to what interests the audience. On every slide is a "main" button in the bottom left corner that will take you back to the main menu page.
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| Fig. 5.10 |
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| Fig. 5.11 |
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| Fig. 5.12 |
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| Fig. 5.13 |
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| Fig. 5.14 |
Using Builds to Tell the Story
A major advantage of animations is telling a story. Figure 5.15 is a "before" slide from deliverEtoday, a company specializing in merchandise delivery. They have four bullet points detailing how their delivery process works.
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| Fig. 5.15 |
The "afters," Figures 5.16 through 5.19, show how we told this story graphically. The first slide, Figure 5.16, shows the U.S. map and then the targets dissolve in. These represent the delivery zones.
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| Fig. 5.16 |
In Figure 5.17, the map fades into the background and the clock appears. This represents the pickup times.
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| Fig. 5.17 |
In Figure 5.18, the clock also fades and a picture of their distribution center appears. This illustrates that after the pickup is made, the goods are taken to the distribution centers.
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| Fig. 5.18 |
Finally, in Figure 5.19, the distribution center fades and a house appears. The audience sees that from the center, the order is delivered to the customer's house that same evening.
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| Fig. 5.19 |
The opportunities to use these types of creative builds are limited only by time and imagination. But keep in mind that five build charts in a row is too much. Intersperse them with other types of screens. Don't build every slide. In fact, don't even build every other slide.
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Pictures, Clip Art, Charts, and Video Clips
Pictures, clip art, charts, and video clips add variety to a presentation and can make it easier to understand. Keep in mind that most people are visually oriented. They grasp information better through pictorial images. Also be aware, however, that extraneous or inappropriate pictures can get in the way of your message.
The first issue to consider is whether your computer can support the type of presentation you are making. If you won't be using your computer for the actual presentation, are you sure the computer you will be using is able to support all your fancy graphics?
Many people are creating their own pictures using a digital camera. They take pictures of the client's office or products. The cameras are fairly easy to use. If having certain client pictures in your presentation will make a difference, buy a camera and learn how to use it.
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