Point, Click & Wow! -- Chapter 5: Create High-Impact Slides
Page 7 of 11

The following are some other questions to ask yourself when you are selecting pictures, photos, clip art, and video clips.

Why Am I Adding This Picture?
Some ways to get at the answer to this question include asking more specific questions, such as the following:

  • Am I adding this picture, clip art, or video clip simply because I have access to it, or does it further my point?
  • Is there anything in the picture that may offend or exclude part of my audience? Are there only men or only women in the pictures? Are the pictures only of a certain ethnicity? You must show variety in today's diverse workforce.
  • Will the colors of the pictures look the same at the presentation location as they do on my laptop in my office?
  • Will adding these pictures increase the size of the file beyond what will fit on one backup disk? If so, how do I plan to back up the file so I can have it with me in case I need it?
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    The examples in Figures 5.20 to 5.23 illustrate how pictures, when carefully selected, are more interesting than text.

    Figure 5.20 (below) is a typical "before" text slide. There are headings for the solutions, but the information could have been grouped on the page with more space between points. As it is now, it doesn't invite the eye to look at it and see these as four solutions.
    Fig. 5.20

    Figure 5.21 shows the same slide with a photo added. Now the solutions are easier to see and the slide is more inviting to look at and discuss. Also, some of the words have been deleted.
    Fig. 5.21

    Figure 5.22 only uses words. It is hard to visualize the problem teeth. The picture on the "after" slide, Figure 5.23, makes the words on the page come alive.
    Fig. 5.22

    Fig. 5.23


    Am I Prepared to Explain and Comment on the Picture?
    Have you ever suffered through a presentation in which the presenter showed many pictures one after the other, but never explained the point of each one? A picture may be worth a thousand words, but unless it is given context and meaning, it can be a different thousand words to everyone in the audience. Every picture needs to be accompanied by a title or phrase that makes the point and by an explanation from you.

    Source: Wilder Presentations and Jossey-Bass Publishing

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