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Is Cartoon or Clip Art Appropriate?
Photographs, arrows, symbols, and diagrams, if they support the message, are appropriate for all audiences, from conservative bankers to company employees. The same is not true of clip art. Many clip art pictures resemble cartoons and, when included in a presentation, conjure up a tone and style that does not fit all situations. You be the first judge, then get a second opinion. This is especially true if you use the same clip art pictures that everyone else uses.
Is This Chart or Graph the Best Way to Make a Point?
Just because your software program will make a graph twelve lines across doesn't mean you should make one. Only use numbers if you truly believe your audience wants to see them. Sometimes a trend line is enough. After showing the trend line, you may want to bring onto the screen the key number that interests your audience. As we said earlier, colorblind people will not be able to differentiate between red bars and green bars. Here are some other considerations for your charts and graphs:
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What Will the Audience Gain from Seeing the Video Clip?
Video clips can now be created using a digital camera. Just be sure that the video is of good quality. Here are ways video (and possibly sound) clips can be of genuine value:
Creative Slide Ideas
Looking at the way other people design slides often helps stir the creative juices. We include here a few particularly effective slide presentations to give you some ideas for your own.
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