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DMN: Do you see the notebook line, the PowerBooks containing the G5 any time soon?
Rubinstein: What you need to do is see one of these G5 machines -- look at a picture on the Web -- look at the size of the heat sink.
DMN: Yeah, it's too big for a notebook, isn't it. [They laugh] Didn't hurt to ask.
Rubinstein: Let's put it this way: It would make a pretty big notebook.
DMN: Well then, are you and IBM in development of a notebook version of this chip?
Rubinstein: We really can't talk about future products. You know, we've spent the last three years working on this product, and we want to spend at least the next twenty-four hours on this one.
Akrout: Well said. This has been a tremendous development of this new technology between Apple and IBM. They're very proud.
DMN: You must be. But at the same time, is your relationship with Motorola going to continue, Jon?
Rubinstein: Absolutely. We have a road map that goes forward with Motorola as well. They have certain expertise that's valuable to us. Our portables and iMacs are based on G4 today. IBM is still making our iBook processors. Basically, we're working with both companies. That's going fine. This partnership with IBM has led us to a whole new class of machine. We're just really jazzed about that.
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DMN: Let me talk about something superficial for a minute. I'm looking at a picture of the new G5s and I was wondering -- was it designed by the same people who designed the G4? It's a striking design.
Rubinstein: Absolutely. It's our same award-winning world-class industrial design department, along with our incredible mechanical engineering department.
DMN: Is there anything else I need to know before we sign off here?
Rubinstein: Just that, you know, we're really proud of having built the fastest desktop personal computer in the world, and excited about bringing this to our customers.
DMN: And looking forward to the developers joining hands with you and coming up with some 64-bit optimized software, as well?
Rubinstein: I expect to see that come very quickly.
DMN: Thank you very much Chakib and Jon. Much appreciated.
Rubinstein/Akrout: Thanks Charlie.
Digital Media Net Executive Producer Charlie White has been writing about new media and digital video since it was the laughingstock of the television industry. A technology journalist and columnist since 1994, White is also an Emmy-winning producer, video editor, broadcast industry consultant and shot-calling television director who has worked in broadcasting since 1974. Talk back -- Send Chazz a note at cwhite@digitalmedianet.com.Rubinstein Bio (Courtesy Apple Computer, Inc.): Jon Rubinstein joined Apple in February 1997 as senior vice president of Hardware Engineering. Reporting directly to the CEO, Rubinstein leads the hardware engineering team and is responsible for the development, industrial design and user interface of all of Apple’s hardware products. Rubinstein brings over 20 years of industry experience to this role.
Before joining Apple, Rubinstein was executive vice president and chief operating officer of FirePower Systems, a developer and manufacturer of PowerPC-based computer systems. There he was responsible for strategic planning, engineering, manufacturing and sales and marketing for the company.
Prior to FirePower, Rubinstein was vice president and general manager of Hardware and vice president of Hardware Engineering at NeXT Computer, where he was responsible for product development and instrumental in defining the new product development process for the company. Before that, Rubinstein managed processor development for the Titan graphics supercomputer family at Stardent computer and designed and architected portions of the Stardent 3000 and 2000 computer systems. At Hewlett Packard, Rubinstein architected the HP 9000 series 300 family of workstations, was a member of the design team for the HP 9836 workstation and helped define the engineering and pre-production test processes for new products.
In addition to holding several patents, Rubinstein has been published in a number of computer industry publications. He is a senior member of the IEEE and a member of the Association for Computing Machinery.
Rubinstein has a Masters and Bachelors of Science degree in electrical engineering from Cornell University and a Master of Science degree in computer science from Colorado State University.
To read editorials by Charlie White, click here.
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