FRAMINGHAM,
Mass., June 5, 2000 -- Smaller, lighter, and cheaper may be discussion
points in other industries, but for the worldwide data projector market,
they are the industry mantra. As data projectors move from expensive
conference room peripherals to affordable notebook computer accessories,
they are attracting a much larger audience and are driving the industry
to tremendous growth rates. In fact, IDC projects the worldwide market
for these devices will increase from approximately 750,000 units in
1999 to more than 2.5 million units in 2004, a compound annual growth
rate (CAGR) of 26.3%. Projectors have reached the point where they are
now seen as essential business tools for presentations and meetings.
"On a technological level, important practical advances have reduced
the size and weight of data projectors while at the same time increasing
their brightness, resolution, and other capabilities. In addition, the
business marketplace has seen an increasing need for presentation tools
that enable people to share complex ideas quickly and effectively,"
said Bob O'Donnell, research manager for IDC's PC Displays and
Projectors research program. "Taken together, these movements have
created strong demand for data projectors."
According to IDC, much of the market's growth will come from the ultraportable
market; devices in this category are five pounds or less. In 1999, just
under 40,000 ultraportable data projectors shipped, accounting for just
more than 5% of the market. By 2004, the ultraportable segment will
account for almost half of all data projector shipments with over 1.2
million. The first ultraportable devices were introduced only in 1999,
but several vendors have already began manufacturing these projectors.
"Projector buyers have clearly voiced their preference for smaller,
lighter products, and vendors are responding to those needs as quickly
as they can," O'Donnell said.
InFocus is the projector market's leader. In 1999, the company accounted
for 14% of worldwide projector shipments but that percentage will grow
significantly in 2000, due primarily to its pending merger with Proxima,
previously the second-largest company in the projector market. Together
these two companies have tremendous synergies that IDC believes will
help broaden the base of the projector market, as well as further distance
the merged company from its competition. Epson, NEC, and Sharp are InFocus/Proxima's
closest competitors, with approximately 10% of shipments each.
IDC recently published two in-depth special reports that focus on the
rapidly changing dynamics of the projector market. No Fear of Projection:
PC Data Projectors Forecast and Analysis, 1999-2004 analyzes the market
in great detail. It forecasts data projector shipments and revenues
through 2004 by region, technology, category, and channel. The report
also discusses the various product categories and looks at trends affecting
the market. Projecting Success: A Competitive Analysis of the LDC/DLP
Projector Market analyzes the market's competitive landscape. It profiles
the following vendors: InFocus, Proxima, Epson, NEC, Sharp, Sony, Compaq,
and Toshiba. The report includes a strength/weakness/opportunity/threat
analysis for each vendor. In addition, it plots each vendor's position
on IDC's Leadership Grid, which measures a company's ability to gain
market share and opportunity alignment. For more information or to order
a copy of these reports, please contact Patrick Steeves at 508-988-6787
or psteeves@idc.com.
About IDC
IDC delivers dependable, high-impact insights and advice on the future
of ebusiness, the Internet, and technology to help organizations make
sound business decisions. IDC forecasts worldwide markets and trends
and analyzes business strategies, technologies, and vendors, using a
combination of rigorous primary research and in-depth competitive analysis.
IDC provides global research with local content through more than 500
analysts in 43 countries worldwide. IDC's customers comprise the world's
leading IT suppliers, IT organizations, ebusiness companies, and the
financial community. Additional information can be found at http://www.idc.com.
IDC is a division of IDG.