August 9, 2000 -- With all the technology available today, I've been wondering what the National Democratic Party would do, presentation-wise, with the convention this year. Face it, this party can be darned creative. And the current administration has quite the sense of humor. (If you don't know what I mean, check out the video made for White House Correspondents dinner.)

Today came the first announcement of what we can expect from the NDC, and I don't think we'll be disappointed.

FRESH Technologies is in charge of putting the technologies and vendors together for a Digital Stills Gallery available to all media, Multiple Stream Webcasts, Interactive Web events, Web Video on Demand, a Video Projection Wall and gavel to gavel coverage via a Hi-Def and NTSC camera pool via the Democratic Television Network. The result will be an E-Convention that for the first time ever will be streamed live over the Internet, feature interactive chat and deliver the message of the Democratic Party across more media than any other Convention.

Fun stuff!!

"At the first Democratic Convention of the 21st Century, we are excited to be partnering with many cutting-edge technology companies to bring live footage of the 2000 Democratic Convention into the homes of millions of Americans via the Internet," said DNCC CEO Lydia Camarillo.

Executive Producer and Creative Director Joseph Finneran, Videowall Producer on the '92 and '96 Democratic Conventions, is providing system and content design services to create E-mersion style coverage that will give the American public accessibility and participation that is not achievable via traditional broadcast, it was announced by Tom Gorman, DNCC Director of Production.

FRESH is also the official "Digital Stills Distribution Platform" and along with partner Grand Vitesse Systems, has created an online Digital Stills Gallery to capture, sort, browse and distribute digital stills. This on-site technology will be accompanied by a special DNCC Web site browser, that will allow photo-editors and Web masters from around the world to select and download appropriately formatted images. The service offers pre-packaged stills and high-resolution images captured daily by the digital cameras of official Convention photographers, and from the high-definition television pool covering the event.

About FRESH Technologies

FRESH Technologies is a design and production services company that specializes in adapting and applying new technologies for use in New Media Broadcast, LBE (Location Based Entertainment), Museum, Theatre and Retail environments.