December 13, 2000
Visitors
to Famous Fisherman's Wharf Stopped by 15-Foot Video Wall
San Francisco, California
by Denise Harrison
Click here
to read previous Sites of the Week
| Designer/Installer/Operator:
San Francisco Outdoor TV LED Projection: Barco Software: Scala Click here for a hardware and software list. |
 |
|
Click
photo for larger view.
|
 |
|
Click
photo for larger view.
|
 |
|
(no
larger view available for the above photo)
|
According to recent
S.F. Convention & Visitor Bureau figures, the number one visited attraction
in San Francisco is Fisherman's Wharf, representing more than 17 million
consumers annually. Of that audience, 10.5 million of them go to Pier
39 to shop, dine and attend year-round sponsored events. Additionally,
Pier 39 studies reveal that 62% of their traffic is from California and
38% are from the bay area. These affluent consumers represent a prime
target for advertisers due to their high discretionary incomes and the
buying atmosphere offered by the surrounding area.
These visitors are now treated to a 9' X 15' video wall, developed and
installed by San Francisco Outdoor TV. The LED screen by Barco features
full motion video and sound capability and operates from 10 a.m. to 11
p.m., 7 days a week with programs that feature the best of San Francisco
and the bay area, including headline news features, sports, weather and
trivia.
"We create and produce our multimedia using various tools as described
in our software list," explains Kevin Comora,
account executive at San Francisco Outdoor TV. "We shoot original
video and edit segments using an Avid 9000 editing system. We import the
finished video segments into the Vitel Profiler for conversion to MPEG2
and then time and schedule those segments to play within the Scala
script. The Scala script contains all of the editorial segments such as
the history of the Golden Gate bridge, Cable Cars, Fisherman's Wharf and
other segments on Alcatraz, Angel Island, Mission Dolores, etc."
In addition to the
editorial segments, they run commercials for our advertisers such as Sony
pictures, Dodge, Las Vegas Convention & Visitors Authority, Yahoo,
Wells Fargo and others, as well as
headline news, sports, weather, trivia, this day in history
and famous quotes.
"All of
this information, contained in one Scala script is then timed and scheduled
and sent via high speed, dedicated T1 line the 2.6 miles to Pier 39 from
our Market Street location," says Comora. "We
can confirm receipt of the script and start playing the script, remotely
and changes
can be done immediately, depending on file size and content."
Have a suggestion
for a Site of the Week? Click here.
Click
here to read previous Sites of the Week