Plasma Compared to Conventional Monitors

by Brad Gleeson
President and COO, ActiveLight Inc.

 

 

 

 



Plasma Display Checklist for Retailers

Plasma Display Monitors are an exciting new display technology that is changing the face of electronic Point-of-purchase signage. This large, flat monitor technology is very flexible in its applications and compelling in performance. But does the average retail merchandiser NEED another TV to improve the store's image or sales. Let's take a closer look at this technology and how it can be used before lumping it together with conventional video displays.

Plasma Display Technology

1.)    Size – 21” to 50” diagonal

2.)    Thickness – 3” to 6” thick, can be hung on the wall like a light box or picture frame.

3.)    Weight – 40lbs to 110lbs. Can be easily hung on wall, ceiling or pole. Easy to move.

4.)    Display shape – 4:3 aspect ratio (like TV) or wide-screen 16:9 aspect ratio available (HDTV)

5.)    Orientation – Can be oriented horizontally or vertically creating digital video poster effect.

6.)    Inputs – Inputs for multiple video and PC sources, RS232 serial control, and high-quality RGBHV and/or component video connections.

7.)    Performance – Perfect digital image from edge-to-edge and corner to corner. Perfectly flat with 160 degree off-axis viewing capability.

8.)    Mounting options – Virtually unlimited. Can be hung, flown, matrixed, mounted into the floor.

9.)    Visual effect – Compelling, sexy, modern, high-tech, nearly impossible to ignore. Stops people in their tracks.

10.)            Price – Still very high. $7500-8500 for 40-42” with hi-res 50” displays at twice that price.

Conventional TV Monitors

1.)    Size – 9” – 40” diagonal

2.)    Thickness – 20” to 32” deep, must be mounted or hung where there is sufficient space.

3.)    Weight – 50lbs to 300lbs. Must be securely mounted. Difficult to move.

4.)    Shape – typically only available in conventional 4:3 square shape.

5.)    Orientation – Typically only mounted in standard TV orientation.

6.)    Inputs – Typically S-video and composite. RGB and PC inputs are available  in professional monitors at additional cost.

7.)    Performance – A function of price, but curved screen leave screen susceptible to edge and corner distortion and limited view angle.

8.)    Mounting options – Limited by the physical shape of the monitor cube.

9.)    Visual effect – Common, ubiquitous, not very attractive, clunky, no longer seen as high-tech. People are over-dosed on TV and “turned-off”.

10.)            Price – Cheap! $300-500 with large, 37” PC-compatible monitors for under $4000.


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