You know who you are. You're obsessed with it, you put a new broadcast network on the map because of it, and you live it. And, you don't understand why it is that everyone doesn't love it the way you do.

What is it?

Star Trek.

Star Trek has affected millions and millions of lives over the years since it first aired on TV in the 1960's. It wasn't a hit then, but it quickly became a hit in syndication in the late 1970's and early 1980's. Then came the offshoots. Shows like Star Trek Voyager kept the original concept from Gene Roddenberry alive and well in the minds of millions all over the world today.

But here's a Star Trek story even the "Trekkies" don't know.

When Georgia-based Internet Security Systems (ISS), the fastest growing adaptive network security company in the United States, decided to design and build their new Executive Briefing Center (EBC), simplicity was forefront in the mind of ISS's Senior Security Engineer Bob King. King had seen and even used other AV-loaded conference centers and felt they generally weren't easy to use. So, he had what he considered as the ultimate solution.

"By having everything named with familiar names as opposed to technical terms, you don't have to search around, or follow cables from input to output," said King. "With names, you know what computer is routed to what screen."

So, showing his support for Star Trek, he chose character names.

"From a computer named Picard to a server named Geordi, this system is out of this world," comments MCSi's Christian Mitchell. MCSi's Atlanta office (formerly Technical Industries of Atlanta) integrated ISS's EBC.

The system originally arose from ISS's ever-growing need to present their multi-tiered products in a lucid manner to their clients, according to ISS Vice President of Commercial Marketing, Tim McCormick.

McCormick said they needed a room that would adequately facilitate the communication of their products to their customers. "We wanted a comfortable setting that was functional and could be used for multiple purposes - from internal employee meetings to external company-customer meetings, but one that was a significant improvement over our old system," said McCormick.

Using familiar or creative names as opposed to technical terms or model numbers was identified as the solution. And, Star Trek fit the bill.